In 1979 I was hired as a writer by a well-known and flamboyant marketing-and-sales-management consultant named Stanley Arnold, who over a long career had created many a successful promotional campaign for various blue-chip companies, such as: “Win Your Height in Dollar Bills” for Lever Brothers, “Win a Bathtub Full of Cash” for Dove Soap, and “Win a Mattress Full of Money” for Simmons.
One of Arnold’s more memorable promotions helped introduce a new line of specialty foods from General Foods, and the unveiling of the “horse-of-a-different-color” theme to marketing executives featured just that—a white horse dyed a bright blue. Another client of his—a man seeking a high-paid position at an advertising agency—brought a belly dancer along to the job interview…his resume written on her undulating abdomen. The list goes on and on. (More…)